A new TikTok service has been threatened with a ban by the European Union.
It declared that it thinks the new service might be “just as addictive as cigarettes.”
It demanded that the TikTok corporation provide “compelling” new proof that kids will be protected.
This would be the first instance that the EU has sanctioned social media corporations using its vast new powers.
In August 2023, the EU Digital Service Act (DSA) went into effect.
TikTok has until Wednesday to “bring arguments in its defence which the commission will carefully assess,” according to the EU Commission, as reported by the Guardian UK.
The Chinese-owned video-sharing website, according to digital commissioner Thierry Breton, “failed to prove” that TikTok Lite, which pays users for watching clips, complied with obligations under the act, describing the service as “toxic”.
If the corporation doesn’t adequately address authorities’ worries regarding the influence on users’ mental health, the reward system may be suspended throughout the bloc.
Breton stated that the business launched the app in France and Spain this month despite the DSA still investigating TikTok for additional concerns about kid safety.
He claimed that millions of kids in Europe use TikTok, and the EU is “sparing no effort to protect them.”Through “tasks” like watching videos, enjoying content, following producers, or inviting friends to join, users can earn points redeemed for prizes like Amazon vouchers, PayPal gift cards, or TikTok Coins.
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