A recent report by GSMA Intelligence reveals a significant shift in enterprise priorities, with 60% of businesses now focusing on enhancing customer experience, improving competitive positioning, and driving revenue growth over cost-cutting objectives.
The report, titled “The Rise of Digital Industries: Navigating Enterprise Needs, Investments, and Supplier Decisions,” highlights the growing importance of cybersecurity and digital transformation in enterprise strategies. As companies navigate the increasing threat of cyber attacks, securing digital assets and maintaining business continuity have become top priorities.
The report also notes a strong investment trend, with companies planning to allocate a larger share of their revenue to digital technologies over the next six years. On average, enterprises surveyed plan to invest 9% of their revenue in digital technologies during 2024-2026, increasing to 11% by 2027-2030.
As enterprises accelerate their digital transformation, they are seeking partnerships with a broad range of suppliers to meet their technology needs. The research shows a preference for generalist suppliers, such as hyperscalers and telecom network/equipment vendors, that offer comprehensive solutions.
Pablo Iacopino, Head of Research at GSMAi, commented, “Enterprises are eager to advance their digital transformation and are making significant investments. As a result, supplier competition is intense.”
Iacopino added, “Telcos must go beyond providing network services, as enterprises seek partners that can support their entire digital transformation journey, combining technologies like 5G, AI, IoT, and cloud to drive efficiency, security, and revenue growth.”
The report identifies the cost of implementation and complexity of tech integration as the top deployment challenges faced by enterprises. As a result, the role of tech orchestrator is becoming increasingly important, presenting new opportunities for multi-service suppliers.
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