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Zedcrest Group, a financial services firm, has launched two books, “The A-Z of Finance Colouring Book” and “Zedcrest Little Heroes: A Financial Literacy Journal for Kids”, to mark this year’s International Children’s Day. The books aim to introduce young children to fundamental concepts of financial literacy.
The A-Z of Finance Colouring Book uses the English alphabet to teach simple financial concepts through illustrations and short notes, while the Financial Literacy Journal features relatable stories and activities that follow young characters as they learn about money management.
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According to Oyinkansola Adeboye, Group Head of Brands and Communications, the initiative reflects the firm’s mission to promote financial literacy across society. “A financially inclusive society begins with giving kids financial literacy early,” she said. “Zedcrest has championed financial literacy since 2013 through workshops and learning resources… and this Children’s Day is an opportunity to give them values of saving, investing, and smart money management…”
The books were developed in partnership with Fantasia Book Club, founded by Tomiwa Ogundun. Ogundun said, “Fantasia Book Club is fueled by a strong passion to help children build critical life skills, and financial literacy is a core aspect of that journey. I am confident that these books will shape how children think about savings, spending, and planning for the future…”
The initiative is part of a broader lineup of activities organized by Zedcrest Group to mark Children’s Day, including a Financial Literacy Quiz and an Arts and Essay Competition for children aged 4 to 12. Physical copies of the books will be made available to the public at no cost.
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