Don Jazzy, also known as Michael Collins Ajereh, is a music executive who recently offered followers advice on dealing with criticism.

He emphasised that critics didn’t care about them when they were struggling, so he urged them not to let criticism upset them once they achieved their goals.

He claims it is a type of diversion to pay attention to critics.

Don posted on his X handle on Saturday, saying: “Nobody gives a f*ck about you when you are suffering and grinding. If you give a f*ck about what people think about you when you make it, then you didn’t learn shit in the come-up and will be back suffering in no time.”

“Worrying about what people think about you in your grinding phase and your made phase is a distraction.”

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