Nigerian singer Damini Ogulu, better known as Burna Boy, has urged fellow artists to look beyond local success and strive for international recognition.
He argued that achieving musical success in Nigeria should not be a cause for celebration, pointing out the stark difference in the monetary value of streams between Nigeria and the Western world. According to Burna Boy, 1,000,000 streams in Nigeria yield only about $300–€400, whereas the same number of streams in the UK, US, or Europe can generate between $3000–€4000.
The self-proclaimed “African Giant” cautioned his colleagues not to be swayed by Nigerian social media polls or fan support, emphasizing that these won’t fill stadiums worldwide.
On his Instagram Story Tuesday, Burna Boy wrote, “Dear artist, don’t let Twitter polls and ‘Naija social media fans’ deceive you. They won’t fill up any stadium for you in any part of the world.”
He continued, “1,000,000 Nigerian streams = $300–€400
1,000,000 UK streams = $3000–€4000
1,000,000 US streams = $3000–€4000
1,000,000 Euro streams = $3000–€4000″
“Your song being number 1 on any platform in Nigeria is not something to celebrate. Aim higher or do other business on the side. I type with love.”
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