United Bank for Africa (UBA) has been crowned the strongest Nigerian brand in the latest Brand Finance Nigeria 25 report, a testament to its unwavering commitment to customer satisfaction and innovation. According to the report, UBA rose from ninth position in 2024 to top the brand strength rankings this year, achieving a remarkable Brand Strength Index (BSI) score of 92.4 out of 100 and an AAA+ rating, the highest accolade for brand strength awarded by Brand Finance.
The bank’s outstanding performance was driven by consistently high scores in brand familiarity, preference, and consideration within its home market, reflecting strong consumer trust, brand loyalty, and broad acceptance of its value proposition. Notably, UBA outperformed other major African peers, including South Africa’s Capitec and Kenya’s Equity Bank, in terms of price acceptance.
UBA’s strong showing extends beyond Nigeria, with the bank ranked 13th among the top 500 strongest banking brands globally, underscoring its increasing international influence. The bank’s brand value has also grown significantly, climbing 58% to N341 billion, and although it ranks sixth in terms of overall brand value among Nigerian companies, it’s enhanced brand strength places it ahead of it’s peers in terms of market perception and customer engagement
“We remain steadfast in our mission to adapt to the evolving landscape, ensuring we consistently deliver exceptional value and keep our customers delighted,” said Alero Ladipo, UBA Group Head, Marketing and Corporate Communication. “This year’s ranking is no coincidence; it is the result of deliberate planning, strategic investments, and an unwavering focus on customer satisfaction.”
The 2025 Brand Finance report highlights the banking sector’s growing dominance in Nigeria’s brand landscape, with banks accounting for 59% of the total brand value among the top 25 brands. While Access Bank retained its position as the most valuable Nigerian brand, UBA’s ascent as the strongest brand marks a significant moment in the country’s corporate history. With its strong brand positioning, UBA is well-poised to continue delivering value to its customers and stakeholders.
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