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Sahara Group has launched a new platform called “I’m Green Without Envy” (IGWE), aimed at transforming sustainability into a rewarding daily practice for employees. The platform uses gamification to encourage eco-friendly habits, making environmental action personal and measurable.

According to Ejiro Gray, Director of Governance and Sustainability at Sahara Group, IGWE reflects the company’s commitment to making sustainability engaging and desirable. “By facilitating, instituting, and rewarding simple actions like reducing plastic use or conserving energy, Sahara is inspiring a culture where protecting our planet becomes desirable and achievable through personal responsibility,” she said.

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The innovative app allows Sahara employees across the globe to earn “Green Credits” for sustainable choices, participate in team challenges and leaderboards, track their personal environmental impact, and engage in real-world tree planting initiatives. Gray noted that IGWE presents an opportunity to combat global CO₂ emissions, deforestation, and plastic waste.

“With IGWE, we’re making it easier and more exciting for our employees to exemplify the P in our CSR. At Sahara, this means Personal Corporate Social Responsibility, thus making each Sahara employee confidently say I’m Green Without Envy in the cause of making a difference toward safeguarding the planet we call home,” Gray said

Bethel Obioma, Head of Corporate Communications, Sahara Group, added that IGWE’s “rewarding, competitive, and fun” engagements can elicit trans-generational participation and redefine corporate climate action. “IGWE enables employees to track their energy savings, compete in carbon-footprint challenges, volunteer for clean-ups, single-use plastic and tree planting initiatives, among others, to earn points,” he said.

Obioma emphasized that innovation is key to sustainability, saying, “That’s why we’re constantly rethinking our ESG goals, leveraging technology, gamification, and digital culture to make sustainability seamless.” The IGWE platform has already generated enthusiastic participation from employees, with impressive sign-ups recorded during Sahara Sustainability Week

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