David Akachukwu
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Ghanaian-American singer Ama Serwah Genfi, better known by her stage name Amaarae, has stated that the worldwide rise of Afrobeats appears to have lost its momentum.
During a recent interview with British-Nigerian media personality Madame Joyce, the Sad Girls Love Money singer shared her thoughts on the current state of African music.
Amaarae argued that Afrobeats, along with African music more broadly, needs to undergo transformation. She noted that some artists have become so financially comfortable with a particular style that they now hesitate to take creative risks or explore new sounds.
Amaarae said, “Afrobeats and African music need to evolve. It needs to evolve in a direction that is fearless, and I think right now artists have made so much money from a certain type of sound that they are afraid to step out of the boundaries because they are probably more focused on the financial aspect of it. And as a result, I think Afrobeats has stalled.
“One of my favourite albums last year was Rema’s ‘HEIS.’ That’s what I consider the evolution of Afrobeats. You see how it moved the genre and the culture forward, and you see how it moved his career forward.
“There have been a lot of people that have big hits that aren’t willing to push the boundaries of the music, and as a result, Afrobeats is in a bit of a rut. So, I think Africans need to get it together, get on up, and start to experiment. [African] music needs to evolve, and it needs to excite people again.”
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