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Airtel Nigeria’s recent decision to increase its data prices has sparked widespread outrage among its subscribers. The revised data plans, which are now live on the telco’s website, include significant price hikes for daily, weekly, and monthly plans.

Subscribers took to Airtel’s X (formerly Twitter) page to express their displeasure, with many threatening to switch to other networks. Okikiola (@okikiola_Ayoade) said, “Return our data bundles back; it’s not easy to get money. You people are inconveniencing us. Data from N3,000 for 20GB is now N3,000 for 10GB. Why are we suffering for what we are paying for?”

Another subscriber, Jessy Paul (@Firstjessy), queried the telco for stopping its previous data offer, saying, “Can you change it back to what it used to be, or should I break my Airtel SIM and switch to another network?” Paul added that the only reason he was using Airtel was because their plans were reasonable.

ShadeFX D BoiCrypt (@ShadeFx__) also expressed his frustration, saying, “Life is already hard for us, and you decided to add more to it by being heartless. Why increase data plans and then exhaust them so fast? What did we do wrong by choosing to use your network? Does it sound fair to you now? Are you happy? This is evil.

In response to the backlash, Airtel apologised for the inconvenience caused by the data increase. “We extend our sincere understanding regarding your concerns and wish to apprise you that comprehensive revisions have been effectuated across our voice and data plans,” Airtel said on its X page.

The development comes on the heels of a 50% tariff adjustment by MTN Nigeria, which took effect about a week ago. The Nigerian Communications Commission (NCC) had approved the tariff adjustments to operators, citing the need to ensure the sustainability of the telecommunications industry.

The NCC said its approval was in response to prevailing operational costs and was made pursuant to its power under Section 108 of the Nigerian Communications Act, 2003 (NCA). The commission added that while it recognised the concerns of the public, the decision was made after extensive consultations with key stakeholders across the public and private sectors.

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