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DICK’S Sporting Goods and its affiliated foundation have announced a significant commitment of over $10 million to support communities affected by the devastating wildfires in California and the catastrophic flooding in North Carolina.

The comprehensive commitment includes in-kind donations of essential items such as clothing, footwear, and sporting goods equipment, with a retail value of over $8 million. These donations will be distributed to those in need in Los Angeles and Asheville through DICK’s partnerships with Good Sports and 4 Good Community.

In addition to the in-kind donations, DICK’S Sporting Goods has pledged a $1 million donation to the American Red Cross. The company will also match checkout donations at its retail stores up to $1 million, further supporting the relief efforts.

To show solidarity with the affected communities, DICK’S has launched an ‘LA Strong’ apparel collection, with all proceeds donated directly to the American Red Cross and the Los Angeles Fire Department Foundation.

“The devastation these natural disasters caused is heartbreaking, and we’re committed to helping our athletes, communities, and teammates rebuild and recover from these tragic events,” said Ed Stack, Executive Chair of DICK’S Sporting Goods. “We thank the first responders and the many organisations who are joining in these efforts to support impacted communities in Los Angeles and Asheville in every capacity.”

This significant commitment demonstrates DICK’S Sporting Goods’ dedication to supporting communities in need and promoting resilience in the face of adversity.

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