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Telecom giant MTN has issued a public apology to its customers following widespread outrage over a sudden 200% increase in the price of its popular 15GB data bundle. The unexpected price hike, which took effect on Wednesday, caught many subscribers off guard and sparked a social media backlash.

The cost of the weekly 15GB plan jumped from N2,000 to N6,000, leaving customers feeling frustrated and disappointed. Many took to social media platforms to express their discontent, with some threatening to port to other networks.

In response to the outcry, MTN acknowledged customers’ frustrations in an informal message shared on its social media platforms. “To our 150 digital bundle lovers, you dey vex. We know,” the company said.

“We know how upsetting it must have been to suddenly wake up to a 200% increase on your favourite digital bundle,” MTN added. “We could share several reasons and provide explanations, but omo, all that one na story. We don cast. We get it and admit it. Let’s just say na mistake.”

The company sought to ease tensions over the sharp price hike, urging customers to forgive and forget. “In this love season, don’t stay angry with us. Please forgive and forget. You matter die, and we will never stop showing you how much. Let’s continue our relationship,” MTN pleaded.

MTN’s apology is seen as a move to placate its customers and prevent a mass exodus to other networks. However, it remains to be seen whether the company’s mea culpa will be enough to restore customers’ trust.

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