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Pepsodent, a leading global toothpaste brand, has launched its 2025 Brush Day & Night awareness campaign in three locations across Nigeria, targeting 2.7 million pupils in 4,567 schools. The initiative aims to sensitize pupils about oral hygiene and encourage them to develop good brushing habits.
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The campaign features the 21-Day Brush Day and Night Challenge, which encourages children to brush their teeth in the morning and at night for at least two minutes daily for 21 days. According to Mary Akindola, Brand Manager for Pepsodent, “School absenteeism among pupils is often linked to dental problems, which can be prevented with simple oral hygiene routines. By encouraging children to brush their teeth twice daily for at least two minutes, we can significantly reduce the risk of tooth decay.”
The initiative is part of Pepsodent’s ongoing effort to promote good oral hygiene practices among children. “Through initiatives like the 21-Day Brush Day and Night Challenge, we aim to instill lifelong good brushing habits in children. When these practices are adopted early, they not only improve oral health but also contribute to a better quality of life in the long term,” Akindola added.
Gloria Olatunbosun, Consumer Engagement Centre Specialist for Unilever, noted that Pepsodent aims to equip children with the knowledge and habits needed to reduce oral health issues by promoting consistent brushing with fluoride-based toothpaste.
The Education Secretary of Ajeromi-Ifelodun Local Government Education Authority, Remi-Williams Abiola, commended Pepsodent for its efforts in promoting oral health education. “We need more of such initiatives to educate children on proper brushing habits and promote good oral hygiene practices,” Abiola said.
The Headteacher of Oladipo Primary School 1, Iganmu, Mrs. Ezeoke Chinenye, lauded the company for the initiative, saying it helps educate children, especially those whose parents may lack the knowledge, and motivates schools to continue promoting good oral hygiene practices
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