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Pepsodent, a leading global toothpaste brand, has launched the 2025 Brush Day & Night awareness campaign in three locations across Nigeria, targeting 2.7 million pupils. The initiative aims to educate children about oral hygiene and promote good brushing habits.
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“School absenteeism among pupils is often linked to dental problems, which can be prevented with simple oral hygiene routines,” said Mary Akindola, Brand Manager for Pepsodent. “Through initiatives like the 21-Day Brush Day & Night Challenge, we aim to instill lifelong good brushing habits in children.
The campaign will be carried out in 4,567 schools across six locations, including Lagos, Abuja, and Kano. Pepsodent aims to equip children with the knowledge and habits needed to reduce oral health issues by promoting consistent brushing with fluoride-based toothpaste.
“When these practices are adopted early, they not only improve oral health but also contribute to a better quality of life in the long term,” Akindola added.
The initiative has received praise from education authorities and school administrators, who recognize the importance of teaching children proper brushing habits. By promoting good oral hygiene practices, Pepsodent’s Brush Day & Night campaign aims to raise a generation of healthy, confident future leaders
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Very good, those of us who can do good to others should do so as compasionate human beings….