Sahara Group Foundation Relaunches MADAA Initiative to Empower African Entrepreneurs

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The Sahara Group Foundation has repositioned its flagship Making A Difference Around Africa (MADAA) initiative, now termed MADAA Reloaded, to further empower African entrepreneurs with enhanced access to markets, technology, and business advisory support. The refreshed initiative seeks to identify and support visionary entrepreneurs who are leveraging local and natural resources to solve everyday challenges through sustainable business models.

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According to Chidilim Menakaya, Director of the Foundation, “Through the MADAA initiative, we aim to connect entrepreneurs with opportunities that will grow their businesses and ultimately unlock Africa’s potential for inclusive development.” Menakaya noted that insights from the earlier edition revealed immense entrepreneurial talent across Africa, prompting the Foundation to broaden its criteria and expand its reach for greater impact.

Emeka Onwuamaegbu, Board Chairman of Sahara Group Foundation, emphasised the importance of nurturing unconventional ideas among Africa’s youth. “We know that there are so many very talented young people in Nigeria and all around Africa who have great ideas, but sometimes they lack the opportunity to showcase those talents. We’ll be very glad to partner with such people to develop their ideas and promote them,” he said.

The initiative is part of the Foundation’s broader EXTRApreneurship model, which aims to build sustainable communities by empowering bold, impact-driven innovators across Africa. Selected participants will receive tailored mentorship, business development support, and strategic exposure, as well as access to the Sahara Impact Fund (SIF), which provides capital to scale promising ventures.

Kola Adesina, Executive Director of Sahara Group, described innovation and invention as the “lifeblood of progress”, adding that Sahara is committed to transforming creativity into real-world solutions through strategic partnerships and investment. “We are here not just to admire your creativity but to work with you in transforming research into real-world solutions,” he said.

Applications for the current cycle of MADAA Reloaded remain open until May 31, 2025. Shortlisting will begin in June, while the programme is scheduled to commence in the third quarter of the year

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