Tiwa Savage reveals how Don Jazzy changed everything in her career

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Singer, Tiwa Savage, has spoken about her shift from R&B to Afrobeats after returning to Nigeria in 2012, noting that the transition was initially challenging.

Motivated by the rise of the Nigerian music industry, Savage, who began her career abroad as a backup singer for artists like George Michael and Mary J. Blige, relocated to Nigeria and later signed with Mavin Records.

In a recent interview with TVC, the ‘Kele Kele Love’ crooner said her smooth transition from R&B to Afrobeats was largely influenced by her former label boss, Don Jazzy, who made her believe that talent has no limits.

She explained that the Mavin boss encouraged her to believe she could achieve anything with focus and determination.

“It was difficult for me to transition from R&B to street sounds. But when I was at Mavin Records, Don Jazzy opened my mind to so many different things. He made me believe that talent was not limited, that I could do anything if I really focused on it.

“He took me out of that R&B bubble and introduced me to other sounds,” she explained.

Savage added that she has no regrets about returning to Nigeria and making the switch from R&B to Afrobeats.

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