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United Bank for Africa (UBA) Plc has launched a new feature called Advance Top-Up on its *919# USSD banking platform, designed to provide instant access to airtime and data for customers when they are out of call credit or disconnected from the internet. The feature allows customers to borrow airtime or data directly from their mobile devices, offering a fast and dependable solution.
The new feature was unveiled at the UBA head office in Marina, and according to Shamsideen Fashola, Group Head, Retail and Digital Banking, it is a timely addition to the bank’s digital offerings and a testament to its customer-first approach.
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“At UBA, we are constantly looking for ways to make banking and everyday services more accessible for our customers. With the launch of Advance Top-Up on our USSD platform, *919#, we are giving our customers the power to stay connected without interruption, regardless of time, location, or airtime balance,” Fashola said.
The Advance Top-Up feature joins a wide range of services on the *919# platform, including airtime and data purchases, money transfers, account balance checks, and bill payments. Fashola emphasized the simplicity and convenience of the solution, stating that customers can access it by simply dialing *919# and following the prompts
Alero Ladipo, Group Head, Marketing and Corporate Communication, added that the feature was developed based on real feedback from customers and their evolving needs. “Our users asked for a way to stay connected when they have no airtime, and as always, we have come up with a quick solution, right there on their phones, instantly, with no fuss, and no need for internet connectivity,” she explained.
The bank has been at the forefront of innovation, recently unveiling its improved Point of Sale (POS) Terminal and the UBA MONI App to redefine the digital payment landscape and empower small and medium-scale enterprises across Africa.
With a presence in twenty African countries and several global locations, UBA provides retail, commercial, and institutional banking services, leading financial inclusion and implementing cutting-edge technology
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Jonathan Nwokpor
