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Bukunmi Adeaga Ilori, a Nigerian actress and content creator better known as Kiekie, has stressed the importance of establishing boundaries between personal and professional lives for content creators and celebrities.

Kiekie explained at The Creative Blueprint 2.0 that she has established a clear boundary between her personal life and her identity as a comic star.

“I have created a very thick line between what is personal to me as Oluwabukunmi Adeaga Ilori and what is personal to my brand as Kiekie. What are the elements of my brand? Event and TV host, actor, content creator. What is my content? Comic,” she said.

Kiekie stated that she does not include her husband, Tunji Ilori, in her content because “he is not funny”.

The actress stated that she showcases her daughter Nola on her social media because “she is made for the camera.”

She clarified, however, that there are limits to how she includes her daughter in her content, emphasizing that she only creates content with her during academic breaks.

Kiekie strongly urged content creators to exercise restraint, particularly when it comes to including their family members in their content or on social media.

“We overmilk viral moments until it becomes annoying. And that is where oversharing comes in,” she added.

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