‘I’m not desperate for international recognition’ – Olamide

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Nigerian rapper Olamide Adedeji, widely known as Olamide, has shared insights into his approach to the music industry, emphasizing that understanding his audience has been crucial. The ‘Local Rapper’ singer revealed that he embraces his identity as an indigenous artist and is not seeking validation from international markets.

In a recent interview with BBC Radio 1Xtra, Olamide confirmed that he has no intention of altering his music style or sound to cater to Western listeners.

“You have to identify your audience. Once you identify your audience, the rest of the world will catch up eventually. So, I have to stay true to myself and no mater where it is, what it is, I mean, in this world, I have to stay true to myself.

“I’m comfortable in my skin. I’m a Naija guy, Yoruba boy, I have H-Factor and all that, and I’m proud about it. You just have to stay true to yourself,” he said.

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